CONFIDENTIAL (2012) in collaboration with HOK
STATS: INTERIOR BRANDING / 5 FLOORS (COMPLETED)
SERVICE OFFERED: ART DIRECTION, DESIGN
From murals depicting the prairies; to the encrypted Morse Code representing Canadian musicians; to the stylized maps taking you on a cross country road trip, this office for one of the most well known tech companies is the Canadian spirit decoded.
The main theme graphic deconstructed the maple leaf to its bare essence – its veins. The fractal, nested structure of the pattern represents the layered recursion of computer programming. Furthermore, the network that the veins create also reflect the network of information this company represents.
west to east revisited
Each meeting room has a unique monochromatic mural depicting the essence of a specific Canadian region. Ranging from the rolling prairies to the bustling urban landscape of Toronto.
Morse Code is a recurring theme in the concept design of this office. Each phone room features a different songs coded in Morse Code by famous Canadian musicians.
A 14' wall covered by a binary code pattern. While eating lunch, one could casually glance over at the elegant forms of '1's and '0's and wonder what 10 secret messages are hidden within.
trans Canada road trip
Take a journey across Canada by following this mural from the 11th floor up to the 16th. A giant graphic wraps around the entire staircase walls, depicting a drive across the country. Follow the driving instructions to get from Victoria to St. John's, and from Windsor to Iqaluit.
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