NICE TO MEET YOU
Brand Optimization /
Web Design & Strategy /
Magazine + Book Design /
using good design to communicate clearer and build better businesses.
Born in China, raised
in Canada, and now residing in Berlin Germany, I love the endless surprises and growth being a citizen of the world brings.
Through my career working with international clients, and overseeing the implementation of large projects across the globe, I learned a number of important lessons on being a designer.
Not only through theory but through practice, I realized that designers have immense responsibilities to investigate and pinpoint real problems, to think critically before acting, and to make sure the solutions they implement are ethically fitting.
Design is not about plastering the world with superficial beauty. Design is about building smart and fitting solutions on a foundation of elegance and beauty. A piece of great design is beautiful, but most importantly, it is functional and meaningful.
PAST & PRESENT CLIENTS
Cinema Towers (Daniels Homes)
The Container Store
en Ville Event Design & Catering
Equinox Development Inc.
RSA Insurance Group